Every buyer decides on four variables: Trust, Emotion, Logic and Urgency. Ernesto shows your team which one is costing them the sale, and exactly what to do about it in the next meeting.
Every session is built on The Equity Method™ and adapted to your market, your buyers and the time you have.
A talk for your conference, company kick-off or sales event. Your audience leaves with one clear question to ask in every meeting: which variable is missing?
A hands-on session where people practise reading the buyer, handling objections and asking for the decision, using the exercises from The Equity Playbook™.
An open online session on one part of the method, with time for your questions. The easiest way to see how Ernesto teaches before booking anything bigger.
In-house training for a brokerage or sales team. One shared language for diagnosing lost deals, and a follow-up plan your managers can coach from.
Choose one topic for a keynote, or combine them into a workshop or a training programme.
Trust × Emotion × Logic × Urgency. Why they multiply, why one at zero kills the sale, and how to hear which one is missing.
Four ways people decide. How to recognise each one from pace and focus, and what each needs before they say yes.
Security, cash flow, growth, income, home or status. Discovery questions that surface the real reason, and how to keep every conversation tied to it.
From the first minute to the ask: the sequence that makes closing the natural next step, and what to do when the buyer objects.
A Dubai off-plan sales team Ernesto led, measured over two and a half months in a slow market.
Consistently, month after month.
Including a branded residence and a penthouse to one international buyer.
Two team members, one of them about to be let go.
No agency network. Just the system.
June to August 2026. Team members are not named for confidentiality. Results depend on the person, the market and how consistently the method is applied.
Tell us the format, the date and who will be in the room. It takes two minutes.
We talk about your market, your buyers and what you want people to do differently afterwards.
You receive a proposal with the agenda, the format and the fee. Then we deliver it.
English or Spanish.
Webinars are online and open to anyone. Keynotes, workshops and team training can be delivered in person in Dubai or online. Travel elsewhere is available on request.
It depends on the format, the length and the size of the audience. Send a booking request and you'll receive a proposal after a short call.
The examples come from real estate, much of it in Dubai, but the four variables apply to any sale where someone has to make a considered decision.
No. Sessions stand on their own. The Equity Method™ is there for anyone who wants to go deeper afterwards.