Read the method. Then work it.
Read it×Practice it×Build it×Prove it
The Equity Playbook™ is the companion workbook to The Equity Method™: twenty guided modules that follow the book chapter by chapter, with exercises, worksheets and a thirty-day challenge. You complete it on your own, at your own pace, with or without active clients.
The book teaches the method. The Playbook makes it yours.
Reading gives you the language. This gives you the training. It turns the method into twenty guided modules that you complete in writing, and an answer you only think about did not happen.
Five stages. Every module.
Each module follows the same order, so you always know what comes next.
Read and answer
Read the chapter, answer three questions from it and quote the sentence that matters most to you.
Guided readingSolve or design
Solve a situation from the floor in writing, or apply one stage of design thinking to a buyer.
Problem-based learningTake the challenge
Put the idea into action in the time given, on the track that fits your situation.
Challenge-based learningBuild your page
Complete one page of your own sales playbook: a tool you will keep using.
Project-based learningCheck yourself
Rate yourself against one clear condition, with evidence, before moving on.
Self-assessmentFor readers who are selling today. The challenges run inside your real meetings and follow-ups.
For students, career changers, new salespeople or experienced ones between projects. Same skill, trained with a practice buyer.
Twenty pages of your own playbook.
Stage four of every module ends with one finished page: a tool you prepare with before each meeting. By the last module you have twenty of them.
Keep them in a notebook or a digital document. They are written in your words, for your buyers.
- 03Playbook page 3The Diagnosis SheetWhat each “no” really means, the missing variable and your first diagnostic question.
- 09Playbook page 9The Profile CardsHow you recognise each buyer profile, and your opening line, discovery question and closing question for each.
- 10Playbook page 10The Anchor WorksheetThe questions that find the one reason holding a decision in place.
- 11Playbook page 11The Ten-Step Pocket CardThe ten steps, the variable each one builds and the line you will use.
- 18Playbook page 18The Objection BankYour own answer to each objection, move by move.
And fifteen more, from My Working Assumption to The Practice Scorecard.
Measure it, apply it, prove it.
Your starting point
Take the assessment and rate your skills before Module 1. At the end you do it again and see how far you travelled.
Capstone: design one sale
Take one buyer through the whole method, from the first question to a recorded meeting, using the pages you built.
The thirty-day challenge
Four weekly planning and review pages that go with the book's thirty-day plan. Daily practice, one page per week.
Start working it today.
Instant digital download. Pay by card or PayPal.
The Playbook
- 20 guided modules
- Your starting point and finish line
- Capstone and thirty-day challenge
- Printable PDF, letter size
- The Equity Method™ (required, sold separately)
Book + Playbook
- The Equity Method™, complete
- The Equity Playbook™ workbook
- Pro code for The Equity Game™
- Quick Reference Cards, ready to print
If the Playbook isn't right for you, email hello@ernestoluciano.com within 14 days of your purchase and you'll get your money back. Read the refund policy.
Prices in USD. Local taxes calculated at checkout. Sold by The Equity Method Technologies, Dubai Trader License No. 1656745.
Before you buy.
Do I need the book to use the Playbook?
Yes. Every module starts by sending you to a chapter of The Equity Method™ and asks questions you can only answer by reading it. If you don't have the book yet, the bundle gives you both.
I read the book on Kindle or Google Play. Does the Playbook work with it?
Yes. The chapters are the same in every edition, and each module tells you which chapter and which sections to read first.
What format is it in?
A PDF in letter size. Print it and write on it, or open it on a tablet and write with a notes app. The download link arrives by email right after purchase.
I don't have clients yet. Can I still do it?
Yes. Every challenge has two tracks: with clients, for people selling today, and without clients, for students, career changers and new salespeople. Both train the same skill.
How long does it take?
Each challenge runs for about a week, so one module a week is a comfortable pace. The thirty-day challenge at the end is a separate block.
Can I get a refund?
Yes. If the Playbook isn't right for you, email hello@ernestoluciano.com within 14 days of your purchase and you'll get your money back. Read the refund policy.
You read the method. Now work it.
Print Module 1 and start with the chapter you already read.
Don't have the book yet? See The Equity Method™ first.